bloggers, would you still create content if no one was reading?

Hey everyone!

Welcome to Sophie’s hypothetical post, where I contemplate the question “would I create content on my blog if no one was engaging?” to discover more about myself.

This is a “food for thought” post, and it means nothing, but let’s do it.

Like most questionable ideas, this struck me at 2am. You know there must be something about the early hours of the morning where your brain can hear anything and believe it is poetic, sane or a magical insight into your soul.

image of red single line divider.

anyways, let’s begin…

Would I Create Content On My Blog Even If No One Was Reading?

My immediate reaction was simply yes. I would still blog with no engagement. It would be a party for one but a party nonetheless.

Then my brain heard that sentence and questioned its logic.

I love my blog. I enjoy making content, and whilst it took me a while to prioritise what I want on here, I am in a good place with it. I am excited to come up with ideas and see the posts come to life. I enjoy trying my best to make them visually appealing and thinking about how to add new things to them. Blogging is a super fun hobby for me. Plus, it feels like an online diary that I can reflect on, and I love that.

In theory, I love blogging enough to sustain it without an audience.

But, a large part of putting my content on a public platform is to share my love of books and talk to people. Without that, I do think my motivation to post would drain in certain aspects.

I am going to go all “fake professor” on you, and list three “case studies” to demonstrate my point….

case no. 1: when i went on a long hiatus

I have taken a few breaks from my blog. The biggest one was when I redesigned my blog in 2020. During this period, I didn’t interact with many people in the blogging community. Boy, oh boy, did I lose my motivation. It almost felt pointless. The community itself are so supportive. They are basically a massive hype train that keeps you choo-ing along. It is fair to say there is a sustaining quality to regular engagement.

Plus, you are sharing your love together. I love that infectious energy. Someone saying they love books makes me more enthusiastic about my love of books. Because… books!

All this energy, love and inspiration is passed along in the community. I love and need it.

case no. 2: when i started blogging

2019 was the most active era for ‘Me & Ink’. It was two posts a week and always commenting. It was fun, but I do not think I was in love with my content. I relied on people entirely to make blogging good for me. I rushed posts and it was easy to get caught up in numbers. Granted this whole experience helped me to learn a lot about not only the blogging world but what content I like to make. It just happened to be imperfect which, I guess, is only natural when learning.

But, I know that if I was not fortunate enough for regular support I would have folded quite (embarrassingly) quickly during this period. Therefore, it depends on when you ask this question for my answer.

case no. 3: unsuccessful posts

It is only natural for different posts to get different responses. Some amazing, some less desirable. I have had “unsuccessful posts”, and like any sane person, my reaction was, “you are a failure, give up now”… normal stuff, you know.

Over-reaction over. But, if I am being realistic now, how people interact with posts does affect the content I will make in the future. Not necessarily in a big way, as I genuinely don’t feel like I am seeking numbers anymore. But I wouldn’t be as excited to make content I know people aren’t excited about. Does that make sense?

note: on less successful posts, it only takes one comment to make you feel better. This shows the difference support makes for content creators.

divider. In centre is a red and pink mushroom/toadstool, on the left and right are pink swirls.

Now that the case studies are over, I think it ultimately comes down to…

enjoyment VS reward

Do I blog for enjoyment or engagement? Realistically, it is both. I love making the content AND talking to people about things I am passionate about. If I had to pick one, it would be enjoyment because I genuinely think it is the healthiest option. To do something because you want to do it. 

But I would miss talking to people. They 100% make blogging special.

With no engagement, I think the blog would start to look different. I might be a little lazier with certain aspects. Maybe I’d edit less or include fewer visual aids. Later on, I might even convert to bullet journaling instead. There I could gush about the books I love rather than on a social platform that was missing the social side.

Or I could go to even more drastic extremes and try to converse with/chase down people on the streets to talk about books, films, hobbies etc.

extra things to consider

Looking at other bloggers made me think of other things. For example, bloggers with big followings, don’t necessarily have lots of comments but they have lots of views. It makes me question what type of engagement do you want? For me, it is the comments but I have the luxury of not relying on views for my job, money etc. The numbers don’t give me anything (whilst satisfying), but comments give me more enthusiasm.

Also, looking back, I know a lot of blogs that are no longer active and it doesn’t surprise me for blogs to have a limited lifespan. Not saying all these blogs will be inactive forever but just ✨life✨ makes it hard to maintain blogging and most blogs seem to be hobby blogs so it is a lot of personal motivation you have to apply to it. I don’t always think that is the easiest thing to find, yet on other days, it seems as easy as breathing. It just goes to show how you feel over time can change.

divider. In centre is a red and pink mushroom/toadstool, on the left and right are pink swirls.


Basically, I don’t really know the answer to my big question “would I continue to blog if no one was reading?”, but that seems fair. One because I am a very indecisive person to the point where it’s annoying.

And, two because it is dependent on multiple variants that fluctuate over time. I enjoy blogging for myself but I still think it is the people that make it. I think we, as humans, all have a lot of impacts on each other, and I know it is the community which has impacted my blogging journey. I think as I go forward and my blog changes it will be interesting to see how my relationship with it changes as well.

All this post goes to show how lucky I feel about having all you lovely people in my life and I truly appreciate everything the book community does for me. I don’t think I would be blogging or in love with blogging without you.

divider. In centre is a red and pink mushroom/toadstool, on the left and right are pink swirls.

Thank you for reading. It was a slightly pointless post because what does it really matter in the grand scheme of things? What even are thoughts and actions?

But, I enjoyed this low-key philosophical, self-indulgent quandary (even if it made me question if I rely on people too much for my self-worth, but that’s a spiral for another day), but I did find it curious to consider and I would LOVE to know your thoughts on this topic.

If you’re a blogger, would you stop blogging if no one was reading? What is your favourite aspect of blogging? Do you keep a journal with book reviews or is your blog the sole record of your reading?


57 thoughts on “bloggers, would you still create content if no one was reading?

  1. Oooh, this was such an interesting and totally not pointless post, Sophie! 🤩 I’m a sucker for low-key philosophical, self-indulgent quandary, so this was right up my alley!
    And I’m with you – I love engagement (especially comments!) and the bookish community’s enthusiasm definitely helps keep me motivated, but I also blog for myself. I love having a platform where I can freely express my thoughts, be nerdy, gush about books, and come back years later to see what I thought when I was at a specific point in my life. In fact, I actually blogged without an audience for years before making my blog public! 😅 I was terrified of going public and loved blogging for the process alone, but now that my blog is public, I would never go back. I’ve made so many great friends here!
    There have also been times, though, when I was super busy, when I toyed with the idea of quitting blogging altogether. Doing this for five years is a long time, so sometimes, abandonment seems tempting! 😅 I would have so much more free time! But the thought of cutting off connections to this community has stopped me from ever seriously considering that option. However, if no one read my posts anymore and engagement went to zero, I’m not sure if I might not rethink that…
    So yeah, I guess I don’t have an answer for you, either, I but thought this discussion was super interesting!

    Liked by 1 person

    1. aw… thank youuu ❤️ so glad you enjoyed it, and it wasn’t pointless (always nice to know 😂) yayyyy… philosophical conversations can be so fun.
      The engagement has such a positive effect on me too~~ it is a very fulfilling part of blogging. But I do love to hear that you blog for yourself too. And all those reasons just yes— especially expressing yourself. I quieten my “nerdy side” in real life so having a place where I can release all my thoughts and joy freely in really amazing. And I almost rely on my blog for that reason now.
      How lovely that you had a private blog first, it really shows how blogging in itself can be such a good experience. I remember being so scared of posting, even if I take a hiatus now, the first post back always make me nervous. I’m glad you found the community and made lots of friends when going public.

      Oh yes I have toyed with the idea of quitting too, sometimes very close. Blogging can be intense at times and wanting to leave that behind is natural I think, very time consuming like you say. It would be so weird to be without the book community though, I would so miss talking to everyone so I understand how that is your anchor for your blog now.
      I think that’s the thing, I wouldn’t know how I would feel unless it would happen… No engagement would be a lost after having it for sure.
      Thank you soooo much for sharing your thoughts. I loved hearing them and I am soo happy you found this post interesting ❤️

      Liked by 1 person

  2. What a great question. I don’t think that I would carry on blogging for long if nobody read or commented on my posts. I love the engagement and being able to have a discussion about the books I read. If it became a sort of reading diary, I think it would lose most of its appeal.

    Liked by 1 person

    1. Thank you, I’m glad you enjoyed this post! 💕 I think it could massively impact my blogging experience too, and engagement would be something I’d miss. Engagement is so fun and discussions really showcase this… it is why they are some of my favourite posts to do! Thank you so much for sharing your thoughts, it is really interesting to hear!

      Liked by 1 person

  3. came for the post, stayed for the good place gifs 😂😂 (and the post too — )

    i like to think i’d only blog if someone was reading. why else would i do it? then i remembered that i have shocking memory, and regularly reread my own reviews as i can’t remember if i liked a book or not. it’ll be a lonely party, but at least i can count on myself to turn up😂

    Liked by 1 person

    1. Haha my plan worked 😂😂 good place gifs improve everything!!

      Having people around you is an important factor in blogging, and I think it adds a lot of purpose in it. But your own reviews can be soo helpful, especially if you are about to pick up the sequel! Plus, nice memento of all you’ve read.
      Haha, you can always count of yourself!
      Thank you so much for reading, I loved hearing your thoughts 💕


  4. I get some views on newer post but, as soon as a post becomes a few days old no one cares to look at it. All that hard work seen like it for nothing. The only opinion is to keep writing and hopefully someone will someone will comment on an older post.

    Liked by 1 person

    1. I agree newer posts do best. It has taken me a couple of years to see old posts get an audience, I know SEO can play a big role in a post’s longterm success.
      Sometimes it can feel like a lot for little payback but if you enjoy writing, I hope you stick with it and people will find you.
      Thank you for reading! 🥰


  5. I think I’d still blog regardless, it’s still a great way to explore our own thoughts on things and catalogue them – to look back on and reflect on again in the future. 😊

    Liked by 1 person

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